The Console Wars from Sega vs Nintendo to Sony and Microsoft

Nintendo rebuilt the market after 1985 and dominated it, until Sega attacked with the Genesis and blast processing marketing in 1989. Sonic gave Sega an attitude mascot against Mario, and the 16 bit wars defined a generation of playground loyalty.

Sony entered in 1994 with the CD based PlayStation after a betrayed Nintendo partnership, and Microsoft arrived in 2001 with Halo and Xbox Live. Each cycle repeated the same playbook: exclusive mascots, spec sheets and identity..